- What is a social media platform?
- What are different Social media platforms?
- What do you want to achieve from social media platforms?
- How do businesses benefit from social media marketing?
- Types of social media marketing
- Social media marketing examples
- How important is social media for businesses
- Negative Effects of social media on Businesses
- What is the best time to post on social media for businesses
- Social media for businesses statistics
Social media has become an integral part of the modern marketing strategy, providing businesses with a cost-effective and efficient way to reach a wider audience, engage with customers, and build brand loyalty. With the increasing popularity of social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn, businesses of all sizes and industries have realized the importance of incorporating social media into their marketing mix. By leveraging the power of social media, businesses can reach out to potential customers, showcase their brand, and create a community around their products or services. In this context, businesses use social media for marketing in a variety of ways, including building brand awareness, increasing website traffic, and engaging with customers.
What is a social media platform?
Social media stands for any site on the web, we may post our products and services on the Facebook page, Twitter, Instagram, and so many others. Social media platforms are interactive technologies that allow to creation, sharing, or exchange of information, ideas, interests, and other forms of expression via virtual communities and networks.
What are different Social media platforms?
Twitter is an American microblogging and social networking service founded by Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass in March 2006. People post and interact with messages known as "tweets" with word limit of 300 words.
Facebook, Inc. is an American multinational technology company founded by Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes in 2004. Today Facebook is one of the most popular social media platform among businessmen
Instagram is an American photo and video sharing social networking media platform founded by Kevin Systrom and Mike Krieger in April 2012. Today most influencers used this platform to grow their audience and increase their popularity
LinkedIn is an American business and employment-oriented online service founded by Reid Hoffman, Konstantin Guericke, Jean-Luc Vaillant, Allen Blue, and Eric Ly on May 5, 2003.
Pinterest is an image sharing and social media service founded by Ben Silbermann, Paul Sciarra, Evan Sharp in December 2009
Snapchat
Snapchat is an American multimedia instant messaging app and service founded by Evan Spiegel; Bobby Murphy; and Reggie Brown in July 2011
Blogging
A blog is a discussion or informational website founded by Justin Hall, in 1994
What do you want to achieve from a social media platform?
- Strengthen communication with existing customers for a minimal cost so that they can get a greater understanding of you and your business.
- Reach new customers and get exposure for your business at a lower cost
- Learn more about your market using Analytics tools
- Raise your profile by adding a personal element to your marketing messages can help you to stand out.
- Improve your reputation by using social media to generate customer feedback
- Network with peers like keeping in touch with all parts of your supply chain in a relatively informal environment.
How do businesses benefit from social media marketing?
- Social media helps to establish your brand as a thought leader.
- Social media helps to stay top in the minds of people.
- Social media helps to increase website traffic.
- Social media helps to generate leads.
- Social media helps to boost sales.
- Social media helps to a partnership with influencers.
- Social media helps to manage online reputation.
- Social media helps to keep an eye on the competition.
- Social media helps to track website traffic, and social media campaigns.
- Social media helps to improve brand loyalty.
- Social media helps to reduce your marketing costs.
- Social media helps to give more transparency to your business.
- Social media helps to leverage employees as well as customer relations.
- Social media helps to reach out to your targeted and specific audience.
- Social media helps to get noticed in events and generate media coverage.
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Types of social media marketing
- Facebook Advertising.
- Instagram Advertising.
- Twitter Advertising.
- Pinterest Advertising.
- LinkedIn Advertising.
- Snapchat Advertising.
Social media marketing examples
- Gillette’s ‘The Best Men Can Be’
- Platform: YouTube
- When: 2019
- Greggs’ #vegansausageroll
- Platform: Twitter
- When: 2019
- Spotify’s #yearwrapped
- Platform: Instagram Stories
- When: 2019
- Planters’ The Death of Mr. Peanut – #RIPPeanut
- Platform: Twitter
- When: 2020
How important is social media for businesses?
Social media is an important part of your business marketing strategy. Social media platforms give you a direct connection with your customers, increase awareness about your brand, and boost your leads and sales. About 52 % of social media marketers declare social media positively influences their company's revenue and sales.
Negative effects of social media for businesses
- Increased customer power.
- This leads to a strategic shift.
- Reduces employee productivity
- Difficult to track misleading or negative comments.
- Unauthorized personal speaking on the behalf of the company.
- Reduces employee relations.
- Reduces Confidentiality and image of the company
What is the best time to post on social media for businesses?
- The best time to post on social media overall is 10:00 AM on Tuesdays, Wednesdays, and Thursdays.
- The best time to post on Facebook is 8:00 AM to 12:00 PM on Tuesdays and Thursdays.
- The best time to post on Instagram is 11:00 AM on Wednesdays.
- The best time to post on Twitter is 8:00 AM on Mondays and Thursdays
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Social media for businesses statistics
- 78% of customers are willing to buy from a company after having a positive experience with them on social
- 55% of consumers learn about new brands on social media platforms and 43% of consumers increased their social media use to discover new products
- 72% of companies use social media data to inform business decisions
- 68% of consumers agree that social media enables them to communicate with brands and companies
- 80% of business owners think it’s very important to invest in social media marketing
- 91% of executives will increase social media marketing budgets in the next 3 years
Conclusion
There is no fixed budget for social media marketing, according to Web Strategies and companies typically spend 15 to 25 % of their total digital marketing budget on social media.
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