Apple has indeed launched the Apple Store mobile app in India, marking a significant step in its retail strategy prior to expanding its physical store presence in the country. This move allows customers across India to shop directly from Apple, accessing a personalized shopping experience with recommendations tailored to their preferences. The launch of the app comes after Apple opened its first two physical retail stores in India in Mumbai and Delhi in April 2023, with plans to open more stores in cities like Delhi-NCR, Bengaluru, Pune, and Mumbai. This app is designed to offer features like Apple Trade-In and financing options, enhancing the shopping experience. The initiative reflects Apple's commitment to deepening its engagement with the Indian market, which has seen significant growth in Apple's sales, with the company entering the top five smartphone brands in India with a near 10% market share by volume in Q4 2024
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