In 2024, India witnessed a significant transformation in its delivery landscape, particularly in the quick commerce sector. Here are some of the key trends in deliveries in India during that year:
The year saw a boom in quick commerce, with platforms like Blinkit, Zepto, and Swiggy Instamart promising ultra-fast deliveries, often within 10-30 minutes. This trend was driven by consumer demand for convenience, especially for groceries, household essentials, and even electronics. The average order value on these platforms was around Rs 400, indicating a preference for smaller, more frequent orders.
Beyond groceries, quick commerce expanded to include a wide range of products from tech gadgets to pet supplies. Notable examples include a Mumbai user spending Rs 15 lakh on pet supplies and a Chennai resident spending Rs 1.25 lakh on electronics like gaming earphones and smartwatches. This shows the versatility and growing consumer trust in these platforms for various needs.
Cities like Delhi, Mumbai, Chennai, and Hyderabad were at the forefront of this trend, with specific products like milk, fruits, and even festive items like Diwali sweets seeing high demand. Regional preferences also played a significant role, with cities like Hyderabad leading in fruit deliveries, particularly bananas.
The sector also saw advancements in logistics technology, with companies like Amazon testing even faster delivery times (15 minutes or less) for groceries in India.
These trends illustrate how the delivery sector in India has not only been about speed but also about expanding product categories, transforming consumer behavior, and impacting traditional retail dynamics.
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