What Can We Learn from the Oriental Trading Case Study?


oriental trading

Oriental Trading Company is a direct merchant of value-priced party supplies, arts and crafts, toys, novelties, and school supplies. It was founded in 1932 as one of the United States' first wholesaling companies. Oriental Trading has been recognized as one of the top 100 Internet retailers and one of the top 50 catalog companies. It is based in Omaha, Nebraska, and is owned by Berkshire Hathaway.

Oriental Trading offers a wide variety of products, including

  • Party supplies, such as balloons, streamers, tableware, and decorations
  • Arts and crafts supplies, such as paints, brushes, glitter, and beads
  • Toys, such as dolls, action figures, and games
  • Novelties, such as gag gifts, party favors, and costumes
  • School supplies, such as notebooks, pencils, and backpacks

Oriental Trading offers a variety of ways to shop, including

  • Online
  • By phone
  • By mail

Oriental Trading also offers a variety of discounts and promotions, including

  • Free shipping on orders over $50
  • Coupons and discounts
  • Sale items

Oriental Trading is a great place to find value-priced party supplies, arts and crafts supplies, toys, novelties, and school supplies. With a wide variety of products to choose from and a variety of ways to shop, Oriental Trading has something for everyone.

Here are some additional details about Oriental Trading

CEO: Steve Mendlik

Customer service: 1-800-875-8480

Parent organization: Berkshire Hathaway

Owner: Berkshire Hathaway

Headquarters: Omaha, Nebraska, United States

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