Why the Blogger Platform Fails to Get Attention from Google (And How to Fix It)
Many bloggers struggle to get their Blogger.com sites noticed by Google, even though the platform is owned by Google itself. While it’s free and easy to use, it lacks many features necessary for SEO success. Here’s a deep dive into the reasons why Blogger fails to rank well on Google and what you can do to improve visibility.
1. Limited SEO Features
Why This Is a Problem
Unlike WordPress, which offers advanced SEO plugins like Yoast SEO and Rank Math, Blogger has only basic SEO settings. Without proper SEO optimization, your content may never rank on the first page of search results.
Key SEO Limitations on Blogger
- No built-in SEO tools to optimize keywords, headings, and metadata.
- No structured data markup to help Google understand content better.
- Limited ability to optimize permalinks (URL structure).
- No support for advanced schema markup (helps with rich snippets).
How to Fix It
✔️ Manually optimize on-page SEO by using keywords in the title, headers, and alt text for images.
✔️ Customize permalinks to remove unnecessary words and keep URLs short.
✔️ Add schema markup manually using Google’s Structured Data Markup Helper.
✔️ Use internal linking to connect blog posts and improve SEO.
2. Lack of Customization & Flexibility
Why This Is a Problem
Blogger is a closed platform, meaning users have limited control over design, layout, and functionality. In contrast, WordPress allows for custom plugins, themes, and modifications to enhance SEO and user experience.
Key Customization Limitations on Blogger
- Pre-designed templates are outdated and not SEO-friendly.
- No third-party plugins to enhance site performance.
- Limited control over site structure, navigation, and functionality.
How to Fix It
✔️ Use custom Blogger templates optimized for speed and SEO.
✔️ Modify Blogger’s HTML and CSS to improve design and structure.
✔️ Implement mobile-friendly layouts to ensure a good user experience.
3. Poor Backlink & Authority Building
Why This Is a Problem
Google ranks sites based on authority, which comes from backlinks (links from other websites). Unfortunately, blogspot.com domains are seen as "low authority" because anyone can create a free blog.
How to Fix It
✔️ Purchase a custom domain (e.g., instead of yourblog.blogspot.com, use yourblog.com).
✔️ Write high-quality, shareable content to attract backlinks naturally.
✔️ Reach out to other bloggers and websites for guest posts and collaborations.
4. Slow Indexing & Crawling Issues
Why This Is a Problem
Even though Blogger is owned by Google, it does not guarantee fast indexing. Many Blogger users fail to submit their site to Google Search Console, leading to poor visibility.
How to Fix It
✔️ Submit your blog to Google Search Console manually.
✔️ Generate and submit a sitemap (yourblog.blogspot.com/sitemap.xml).
✔️ Check robots.txt file to ensure search engines can crawl your site.
5. Not Mobile & User Experience Optimized
Why This Is a Problem
Google prioritizes mobile-friendly websites for rankings. Many Blogger templates aren’t fully optimized for mobile devices, leading to high bounce rates.
How to Fix It
✔️ Use a mobile-responsive Blogger template.
✔️ Test site speed and performance using Google PageSpeed Insights.
✔️ Remove unnecessary widgets that slow down the website.
6. Perception of Low-Quality Content
Why This Is a Problem
Because Blogger is free, many low-quality, spammy websites exist on the platform. Google tends to prioritize self-hosted sites (like WordPress) over blogspot.com blogs.
How to Fix It
✔️ Focus on long-form, high-quality content (at least 1,500+ words per post).
✔️ Avoid AI-generated or duplicate content.
✔️ Improve readability with clear headings, short paragraphs, and bullet points.
7. Limited Monetization & Growth Potential
Why This Is a Problem
Serious bloggers prefer platforms that offer more control over monetization and growth. Blogger is restrictive when it comes to adding custom advertisements and advanced monetization strategies.
How to Fix It
✔️ Use Google AdSense, affiliate marketing, and sponsored posts for revenue.
✔️ Consider moving to WordPress if you plan to scale your blog.
✔️ Promote content on social media and email newsletters to grow traffic.
Why Do High Authority Domains Matter?
1. Better Search Engine Rankings
Websites with higher authority tend to rank higher in search results. Google sees them as trustworthy and more relevant to users.
2. More Backlink Power
Backlinks from high authority domains boost SEO rankings because they act as a "vote of confidence" for your site.
3. Increased Trust & Credibility
Users are more likely to trust information from high authority domains, leading to higher engagement and conversions.
How Is Domain Authority (DA) Measured?
Domain Authority (DA) is a score (from 1 to 100) developed by Moz that predicts how well a website will rank on Google.
Factors Affecting DA:
✔️ Backlinks from other high-authority sites
✔️ Website age & history
✔️ Content quality & relevance
✔️ SEO optimization
How to Increase Your Website's Domain Authority
✅ Build High-Quality Backlinks – Get links from trusted, high-authority websites.
✅ Publish Valuable Content – Create long-form, research-backed content.
✅ Optimize Technical SEO – Improve site speed, mobile-friendliness, and security (HTTPS).
✅ Engage in Guest Blogging – Write for authoritative blogs in your niche.
✅ Remove Spammy Links – Use Google’s Disavow Tool to remove bad backlinks.
Examples of High Authority Domains (By Industry)
| Industry | High Authority Websites (DA 80+) |
|---|---|
| News & Media | CNN, BBC, The New York Times, Forbes |
| Education | Harvard.edu, Stanford.edu, MIT.edu |
| Tech & SEO | Moz, Search Engine Journal, HubSpot |
| Health & Medicine | WebMD, Mayo Clinic, Healthline |
| Business & Finance | Bloomberg, Investopedia, Business Insider |
What Is the Authority of Blogger Domains?
Blogger domains (e.g., yourblog.blogspot.com) have low domain authority (DA) compared to self-hosted websites. Since Blogger is a free platform, its authority is generally weaker than custom domains like yourblog.com.
1. Domain Authority (DA) of Blogger.com
- The main Blogger domain (blogger.com) has a high DA (90+) because it is owned by Google.
- However, individual Blogspot subdomains (e.g.,
yourblog.blogspot.com) have very low DA (typically 10-30) since they are treated as separate entities. - Custom domains (e.g.,
yourblog.com) have a higher chance of building authority over time.
👉 Google prefers self-hosted sites over free subdomains, which is why Blogger sites often struggle in rankings.
2. Why Do Blogger Domains Have Low Authority?
🚨 Reasons Blogger Domains Lack Authority:
❌ Free Subdomains Are Seen as Less Trustworthy – Many spam sites use free platforms.
❌ Limited Backlink Potential – High-authority sites rarely link to Blogspot blogs.
❌ Less Customization for SEO – Fewer optimization options compared to WordPress.
❌ No Direct Control Over Hosting – Slower loading speeds and technical limitations.
💡 Custom domains (yourblog.com) build authority faster because they appear more professional and credible.
3. How to Increase the Authority of a Blogger Domain?
✔ Get a Custom Domain – Instead of yourblog.blogspot.com, use yourblog.com.
✔ Build High-Quality Backlinks – Get links from trusted websites in your niche.
✔ Create Long-Form, Valuable Content – Posts with 1,500+ words rank better.
✔ Improve Technical SEO – Optimize site speed, mobile-friendliness, and internal linking.
✔ Engage in Guest Blogging – Write for authoritative sites to earn backlinks.
✔ Promote on Social Media – Drive traffic from platforms like Facebook, Twitter, and LinkedIn.
4. Blogger vs. WordPress: Which Has Higher Authority?
| Factor | Blogger (.blogspot.com) | WordPress (Self-Hosted, yourblog.com) |
|---|---|---|
| Domain Authority (DA) | Low (10-30) | Higher potential (30+) |
| Backlink Potential | Limited | Better for SEO |
| Customization | Basic SEO settings | Full SEO control |
| Ranking Power | Harder to rank | Easier to rank |
🏆 Verdict:
👉 Self-hosted WordPress blogs have better authority potential than Blogger subdomains.
What Are High Authority Domains?
Definition:
High authority domains are websites with strong credibility, trust, and influence in their industry. These sites have high Domain Authority (DA) and Page Authority (PA) scores, which help them rank well on Google and other search engines.
For example:
- Wikipedia (DA 90+)
- Forbes (DA 90+)
- BBC (DA 90+)
- Harvard.edu (DA 90+)
Final Thoughts: Should You Still Use Blogger?
If you’re just starting out and want a free blogging platform, Blogger is fine. However, if you’re serious about growing your blog, WordPress is a better long-term option due to better SEO, customization, and monetization opportunities.
🔥 Quick Tips to Improve Blogger SEO & Get More Traffic
✅ Get a Custom Domain – yourblog.com instead of yourblog.blogspot.com.
✅ Submit Your Blog to Google Search Console – for better indexing.
✅ Use SEO-Optimized Templates – fast, mobile-friendly, and structured properly.
✅ Write High-Quality, Long-Form Content – at least 1,500+ words per post.
✅ Improve Backlinks & Authority – guest blogging, social sharing, and outreach.
✅ Speed Up Your Blog – remove unnecessary widgets and optimize images.
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